Business Analysis: Behance & Adobe
Behance is the world's leading platform for creative professionals across all industries. Members create multi-media portfolios that showcase their work within the network, as well as throughout partner sites and organizations, and the industry-specific served sites.
Adobe Inc. is an American multinational computer software company. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.
We can see that the websites of both companies, Adope Inc. and Behance keep a similar structure. The menu on the top; the user access and the product search on the right. They also have the Adobe logo either left or right and a sub-menu in the center.